As the European textile industry navigates a complex period of regulatory transformation and intensified global competitive pressure, the European Apparel and Textile Confederation (EURATEX) has officially re-elected Mario Jorge Machado as President. This decision reflects a strategy of leadership continuity, which is viewed as vital for the sector as it moves toward a new era of industrial policy. Under Machado’s mandate, EURATEX emphasizes that while the industry must prioritize decarbonization, it is equally essential to ensure this transition does not trigger widespread deindustrialization—a concern that has been exacerbated by rising energy costs and shifting international trade dynamics.
Machado asserts that the foundational requirement for any industrial policy in 2026 is robust competitiveness. He notes that without a stable business environment, securing the capital necessary for deep-tech investments—such as AI-driven automation, specialized chemical recycling, and digital traceability—becomes increasingly difficult. In response, EURATEX continues to lobby for targeted fiscal support for small and medium-sized enterprises (SMEs) to modernize their production lines. The confederation aims to foster an environment where innovation is financially viable, ensuring Europe remains a global hub for high-value-added textile manufacturing rather than merely a consumer market.
A central pillar of the new mandate involves the harmonization of market rules. EURATEX is intensifying its advocacy for stringent border enforcement and digital surveillance to curb the influx of imports that bypass environmental and social standards. Machado highlights the "dual burden" faced by European companies, which must adhere to strict internal compliance while competing against lower-cost imports that do not face the same scrutiny. This effort is directly linked to the impending 2027 rollout of mandatory Digital Product Passports, which will require comprehensive traceability data for every garment sold in the EU.
Beyond defensive measures, EURATEX is pushing for a regulatory framework that rewards high-performance manufacturers. By leveraging public procurement and transparent eco-labeling, the confederation intends to stimulate demand for premium, European-made sustainable textiles, ensuring that ecological compliance acts as a competitive advantage rather than an operational tax. Representing approximately 200,000 companies and 1.2 million workers, EURATEX continues to guide the sector through its digital and green transition, balancing traditional craftsmanship with advanced manufacturing technologies.