Sourcery Pioneers Direct-to-Grower Program in Denim Industry Expansion
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- Published: Thursday, 25 April 2024 12:59
Sourcery, the Amsterdam-based global sourcing platform, is making bold strides in revolutionizing the cotton trade landscape with its innovative Direct-to-Grower program. In a strategic move to expand its reach and impact, Sourcery is extending invitations to up to ten denim mills, manufacturers, and vertical manufacturers from key regions such as Pakistan, Bangladesh, Vietnam, Turkey, and Italy to join its Provisional Direct-to-Grower Manufacturer Partners initiative.
The essence of Sourcery's mission lies in challenging the traditional cotton commodity trade system, which it believes lacks scalability and environmental sustainability. By fostering direct connections between brands, manufacturers, and growers, Sourcery aims to bring about a paradigm shift in the cotton value chain, ensuring transparency and fairness at every stage of production.
At the heart of Sourcery's Direct-to-Grower program is a pull-based trading system designed to bridge the gap between supply and demand. By facilitating forward transactions across fiber, yarn, fabric, and finished goods, Sourcery endeavors to create a more efficient and equitable marketplace that benefits all stakeholders, from growers to consumers.
Participating in Sourcery's Direct-to-Grower program empowers Provisional Partners to engage directly with cotton growers, thereby fostering stronger demand in the market. These partners have the opportunity to test the Sourcery platform without any upfront membership fees, enabling immediate collaboration and transactions within the cotton value chain. Notably, Sourcery refrains from charging commission fees on fiber, yarn, or fabric transactions, ensuring a cost-effective and transparent trading environment.
Moreover, Provisional Partners stand to gain early access to Sourcery's forthcoming stock option subscription program, offering a unique opportunity to take ownership in shaping the future of global trade. Embracing a members-owned strategy, Sourcery envisions a cooperative framework wherein industry players collectively drive sustainable practices and transparent trade initiatives.
Sourcery's invitation to the denim industry underscores its commitment to fostering innovation and sustainability within the textile sector. Recognizing denim as a frontrunner in adopting new fibers and technologies, Sourcery seeks to harness the industry's forward-thinking ethos to drive meaningful change across the cotton value chain.
Crispin Argento, Sourcery's global marketing director, emphasizes the importance of collaboration and ownership in transforming the impact paradigm of cotton trade. By inviting denim community members to join forces and co-create a more sustainable future, Sourcery envisions a collaborative ecosystem where growers, traders, mills, and brands collectively shape the trajectory of cotton production and trade.
Building on the success of its Provisional Partnership Program in India and Pakistan, Sourcery is poised to expand its footprint in the denim industry, ushering in a new era of sustainable cotton sourcing and transparent trade practices. With recent partnerships showcasing the program's efficacy, Sourcery remains steadfast in its mission to drive positive change and empower stakeholders across the cotton value chain.