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The global women's sportswear segment is set to make a remarkable leap, with Deloitte forecasting revenues exceeding $1 billion in 2024. Within this burgeoning market, football-related apparel is anticipated to spearhead the surge, contributing a substantial $555 million to the projected total of $1.28 billion.

Despite the expanding footprint of women's sportswear in Europe, North America is expected to play a pivotal role, accounting for more than 50 percent of the total revenue. Jennifer Haskel, Lead-Insights at Deloitte's Sports Business Group, underscores the notable and exponential growth in women's sportswear on a global scale. This expansion has not only garnered heightened attention but also attracted significant investments from stakeholders keen on capitalizing on the industry's upward trajectory.

The surge in the popularity of women's sports is predicted to unlock more prominent broadcasting slots during prime time, offering increased visibility on streaming platforms. While commercial income still constitutes over 50 percent of the total revenue, this percentage is gradually diminishing. Larger broadcast deals and rising attendances on match days are contributing factors, signaling a shift in the revenue landscape of the women's sportswear sector.

Deloitte's insights highlight the transformative journey of women's sportswear from a niche market to a global economic force. With football-related apparel taking center stage, the industry is not only redefining fashion but also challenging traditional perceptions of women in sports. As investments and interest continue to surge, the trajectory of women's sportswear promises exciting developments, creating opportunities for innovation and growth in the years to come.