Comistra, an Italian wool recycling company, uses mechanical recycling to regenerate wool from used clothing. This sustainable and energy-efficient method involves sorting, washing, grinding, and compounding to recover material while preserving its chemical composition. In Europe, mechanical recycling accounts for over 99% of recycled quantities.
European fashion brands are responding to consumer demands for eco-friendly fashion by launching sustainable collections for the fall season. According to a recent McKinsey & Company survey, 72% of European consumers are willing to pay extra for sustainable items due to concerns about the fashion industry's environmental impact and a preference for ethical brands.
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